Grow your Network Marketing Business by Positioning yourself

One of the reasons there is a 95% drop-out rate in Network Marketing is because people don’t understand the importance of positioning themselves. Most companies do not teach this because it takes their time and money away from training on how to simply sell their products so they make the best profit possible before a person quits. Most people don’t know what positioning is, but they use it every day without even knowing it. Not knowing what it is or how to use it is usually the aspect that keeps your business spinning like a car stuck in the mud.

Do you ever wonder why you see the same people up on stage earning all the money, year after year? They say they are doing the same things you are, but they are rich and you are not? How is this possible? One reason is that they learned how to become a marketer rather than a distributor. Another reason is that they are leaders of their own businesses, not just cogs in their uplines wheel. They think on their own two feet, make rational decisions and successfully wear about 20 different hats…the most important being the positioning hat.

Positioning is getting qualified prospects to seek you out based on your expertise. Why? Because you are a pro at what you do. You are the expert. People come to you rather than the other way around. Calling prospects and convicing them that they need what you have is not positioning. I used to spend all of my time tracking down existing customers, practically begging them to re-order. That was not a good way to position myself. Waking up in the morning and finding messages from qualified leads telling me they absolutely need what I have is positioning. People come to you. This truly is how businesses grow.

The people who are making the big bucks up on the stage will tell you that the only difference between you and them is that they followed a plan consistantly and massively. This could not be further from the truth. The difference is postioning, and it is the absolute best way to quickly and efficiently grow a large enterprise. It does not come from buying more over-priced leads than you can afford, distributing more flyers than you have time in a day for. It comes from participating in the latest online business system or buying an expensive website and telling your friends to go there either.

An important aspect of positioning yourself is marketing to the right audience. What are their needs, wants and desires? What will motivate them to use your products? What solutions for their problems can you provide for them? Who are they? What specific qualities do they have that would make them be your target audience. Let me give you an example. Let’s just say you’re marketing an anti-aging skin care product line. I’m just pulling this one out of the air to use as an example. So, Ok… so you’re marketing anti-aging products. Does it make sense to sponsor your Uncle Pete when Uncle Pete’s skin care usually consists of a bar of soap and maybe an extra splash of Old Spice when he’s feeling frisky? The answer to that question is… “No Way!” Uncle Pete will maybe do you a favor and join the business and buy some product… but there is no conviction behind the product and when Uncle Pete doesn’t make that big money… guess what happens? He quits the business and he stops using them because his involvement never WAS about appreciation and use of your great products to begin with.

And here is another example… If you are marketing a product that helps you save on the price of gas, would you market it to a lady who only drives her car once a week to church or to a truck driver who is driving cross country? Then if you are marketing travel, would you market it to someone who feels comfortable staying home and watching TV or to someone who takes 3 or 4 vacations a year? These are only a few examples of marketing to the right audience.

One thing your audience should not have is a desire to start just any old business. Never lead with your business. People who join a business for the sole purpose of making money will untimately quit after the first month when they aren’t generating the amount of income those top people on the stage are earning. Your target audience will be grounded on your products through an emotional result, and that is what will make them want to stick around. Being concious of them and realizing why it makes them the best representatives to recruit is called positioning. This will provide you with a proper understanding of how you can best get exposed to them.

Ultimately it’s about understanding the power of mindset and positioning are the true reasons behind success in Network Marketing. This is how I turned my business around after much trial and error and I continue to help others to do the same. Why? Because it is possible to succeed in Network Marketing. Almost every person I recruited into my business over the past ten years quit until I learned about positioning. You don’t need to quit.

You just need to change your way of thinking.

About the Author

William Winch is a Business Growth Specialist whose mission is helping people expand and explode their home-based businesses without breaking the bank. A former High School and College Business Educator and Counselor, he mentors from his home office in Rochester, NY. If you are interested in learning how to explode and expand your home-based business, you can contact William by visiting his website at http://www.thefreemlmpowerreport.com or by calling him directly at (585) 234-5283.

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