Whats popular right now for Mens cologne?

I am a multiple cologne bottle freak who needs to buy new cologne ASAP. Its been a long time since I purchased cologne. Need a new scent to wear. To avoid any bias in the answers a will not say what I wear now…so ladies help out a fellow dude to smell nice for you.

I always buy colognes for my boyfriend go to macys and try these

1)http://www1.macys.com/catalog/product/index.ognc?ID=16457&PseudoCat=se-xx-xx-xx.esn_results
2)http://www1.macys.com/catalog/product/index.ognc?ID=222204&CategoryID=27810&LinkType=EverGreen
3)http://www1.macys.com/catalog/product/index.ognc?ID=16488&CategoryID=27810&LinkType=EverGreen

my boyfriend says he loves the cool water one…..

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